The right technology enables marketing success. But tool proliferation can create complexity. Strategic selection is essential.
Core Requirements
Identify must-have capabilities before evaluating tools. Start with requirements, not features.
Integration Priority
Tools should work together seamlessly. Data silos undermine marketing effectiveness.
Scalability
Choose tools that can grow with you. Migration costs are high, so plan for future needs.
Total Cost of Ownership
Consider implementation, training, and maintenance costs beyond subscription fees.
Regular Evaluation
Technology evolves rapidly. Periodically assess whether your stack still serves your needs.
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