Team structure significantly impacts marketing effectiveness. The right organization enables collaboration and accountability.
Skill Mix
Balance specialists and generalists. Complex marketing requires both deep expertise and cross-functional thinking.
Centralized vs. Distributed
Consider whether to centralize marketing or embed marketers within business units. Both models have advantages.
Roles and Responsibilities
Clearly define who owns what. Ambiguity creates gaps and overlaps that reduce effectiveness.
Collaboration Mechanisms
Create structures that encourage cross-functional collaboration. Great marketing requires diverse perspectives.
Career Development
Define growth paths for team members. Development opportunities improve retention and performance.
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