CRO improves the percentage of visitors who take desired actions. Small improvements in conversion compound into significant revenue gains.
Understand Your Funnel
Map the complete conversion path. Identify where visitors drop off and why.
Qualitative Research
Numbers show what happens; qualitative research reveals why. Use surveys, interviews, and session recordings.
Prioritization Frameworks
Not all optimizations are equal. Focus on changes with highest potential impact and likelihood of success.
Testing Methodology
Rigorous testing separates winners from losers. Follow proper statistical methods for reliable results.
Continuous Improvement
CRO is ongoing. Build a culture of experimentation and continuous optimization.
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