Understanding competitors is essential for strategic positioning. A structured approach to competitive analysis reveals opportunities and threats.
Identify Competitors
Look beyond obvious competitors. Consider alternatives your customers might choose instead of you.
Analyze Positioning
How do competitors position themselves? What messages do they emphasize? Where do they compete?
Digital Presence Audit
Review competitor websites, social media, content, and advertising to understand their digital strategy.
Strengths and Weaknesses
Objectively assess where competitors excel and where they fall short. Your opportunities often lie in their gaps.
Ongoing Monitoring
Competitive analysis isn't one-time. Establish systems to track competitor activities continuously.
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