Your brand voice is how you communicate your personality. A distinctive, consistent voice builds recognition and emotional connection.
Define Your Personality
If your brand were a person, how would they speak? Define personality traits that guide communication.
Audience Alignment
Your voice should resonate with your target audience. Understand how they communicate and what they respond to.
Consistency Guidelines
Document your voice in detailed guidelines. Include examples and non-examples for clarity.
Channel Adaptation
Maintain core voice while adapting tone for different channels. LinkedIn requires different energy than Instagram.
Regular Review
As your brand evolves, review and update voice guidelines to ensure continued relevance.
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